Football’s Too Straight
Creative team Magnus Mynderup-Bjørnshave Thomas Jørgensen Parastatidis from the CollegeDMJX have won this years D&AD New Blood Entry for their Adidas campaign. The idea steamed from the fact a lot of footballers in Premier League and Championship are gay. Secretly. So on the day of the London Pride, they proposed adidas would change their three straight stripes to support and empower LGBT footballers in England.
Smart. Simple. Awesome.




